It says that the new publication will be “… like a GQ for bikers …” I thought WTF? I’ve never even heard these two words used in the same sentence. Then on there is an interview with one of the new owners of Easyriders. One of my thoughts is that this does not sound good for the company or for the future of Easyriders Motorcycle Rodeo. Actually, I don’t even think I’ve been to or know where a boutique venue is. It says that the new publication will be a “coffee table-style” quarterly book.Īlso the article states that the book will have “gorgeous photography.” In addition, “boutique venues” are where the new “magazine” will be sold. Next, in the “About” section of the Easyriders’ Facebook page (2) there is a mention of part of the company’s new direction. So, our question is if the new owner does not know who Lichter is than how can he know about bikers or the spirit of the Easyriders Rodeo Tour? Easyriders Future In addition, the article says that one of the new owners had “never heard of Michael Lichter.” Obviously, this was strange since Lichter was an employee of Easyriders Magazine for decades.įurthermore, Lichter is the most famous photographer in the motorcycle industry. Also, in this article it says that one of the new owners runs a “clothing shop on Melrose” in Beverly Hills. Then in a article (1) it was stated that all of what was left of Easyriders was sold. Next, one day the Easyriders’ Facebook pages (including the Easyriders Motorcycle Rodeo page) and the company’s other website fell silent. So, these people they had no idea about what they paid for or what they were about to pay for would soon be discontinued. In addition, there were no notifications to either current or new subscribers. Not only was this bad news for the subscribers, but it was also bad news for the Motorcycle Rodeo Tour fans. As noted, one day out of the blue the Easyriders Magazine’s website suddenly shut down. Now let us get back to what is going on with Easyriders and the Easyriders Rodeo Tour. Yes, the new owners are switching everything (including the Motorcycle Rodeos) away from bikers.īad News for the Easyriders Motorcycle Rodeo Tour From what we have found the Easyriders Rodeo Tour in Bloomsburg, Fowlerville, and Chillicothe will focus more on RUBs and hipsters. So we did some research to find out what was going on with the company and the Rodeos. Instead, there was just a bunch of overpriced apparel. Then there were a very limited number of responses to customers about where their Easyriders Magazines or their money were.Īlso, Easyriders Motorcycle Rodeos in Bloomsburg, Fowlerville, and Chillicothe were canceled. First, without any announcement the magazine just went out of print overnight. And this was a really bad signal of where the Easyriders Rodeos, Motorcycle Shows, and Magazine were going. Instead, they have experience in Beverly Hills fashion. And they are hipsters with no experience in the biker-world. Easyriders’ New Ownersīut, then it was announced who the new owners are. Next, things became so bad that the Magazine closed in 2019. And the reason is that both Easyriders and their events have fallen apart over the years. Plus, there were a disappointingly low number of posts even on the Easyriders Facebook pages. And there was nothing about the Rodeos or Easyrider Bike Shows. And the question was what is going to happen to the iconic biker brand, magazine, and the Easyriders Motorcycle Rodeos & Shows?īefore Easyriders was sold there was a long time when there were no announcements. This is who now owns all the Easyriders assets. And that would be the new hipster owners are from Melrose / Beverly Hills. But there are much bigger problems with the company. There's gotta be a reason why more people read Easyriders than any other motorcycle magazine.First, the 2021 Easyriders Rodeo Tour was comprised of only the Fowlerville and Chillicothe motorcycle rodeos. And let?s not forget the lovely bike loving ladies featured in every issue. Order an Easyriders magazine subscription and get no less than 12 packed issues with everything from tips on customizing that hog to a VIP look at the Sturgis and Daytona bike shows. With such a sweeping look at the biking world Easyriders is a hard magazine subscription to pass up if you are a motorcycle enthusiast. Within Easyriders magazine, you will find fun an informative articles about current trends in biking, as well as full coverage of bike shows. With monthly issues presenting the most exclusive custom Harley Davidson?s in stunning photos, Easy riders makes an excellent gift idea. With a mix of Babes and Bikes, it?s not a surprise that Easyriders Magazine is one of the most popular motorcycle magazines.
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